"People often say that 'beauty is in the eye of the beholder'. Well, we say that the most liberating thing about beauty is realizing that you are the beholder.
This empowers us to find beauty in places where others have not dared to look..
The Indian Building materials industry is defined solely by the brands that occupy the consumers Psyche.
The primary reason for this is that most of the building materials are generic products and can only be differentiated on the basis of the brands that they represent. But for some reason this did not hold true for the building material industry which had no clear cut brand leader.